I was just updating my shop with some recent customer feedback and realised I’d never really blogged about this since launching my feedback prize draw back in 2012. I really recommend it if you have your own site.
Basically, every few months I sit down and go through the feedback left by my marketplace buyers and feedback left through my website. Everyone who writes an actual comment has their name entered into a spreadsheet for the appropriate month and any comments that are well-written/interesting/constructive get added to my main website. You can see them on product pages – eg, my Meal Planner is starting to get some, and more general comments on my Customer Feedback page. Those people also get added to the following month for an extra entry. I then use random.org to pick a winner for each month and contact them to give them a £5 voucher to use in my shop.
It’s been a win-win situation. I get lots of great feedback and the winners are by and large delighted to get free stuff (a few have never responded or used the voucher). It’s certainly worth £5 a month for me to fill my shop with useful feedback for prospective buyers who might be wary of shipping times or quality. I also publish criticism of my products, as long as it’s a reasonable opinion.
I get most of my feedback from Etsy, who do a good job of encouraging feedback (although the new system does have its flaws). Folksy, on the other hand, must be doing something terribly wrong because I haven’t had a single buyer leave feedback in nearly a year!
You can leave feedback at any time for products you’ve bought or been gifted so why not go review something you own and enter the next draw?
Would you like to know anything else about how I run my business? Ask Me Anything!