asking for trouble

Tokyo Shopping Guide: Yamashiroya


One ‘problem’ with visiting Japan is that you do get a bit kawaii-ed out at some points. For us, that often happened in Yamashiroya meaning we couldn’t decide on anything to buy and didn’t take any photos either, so it’s never really been mentioned in my Japan guides. That’s a shame because it’s a really good toy shop that should be on any kawaii and fandom shopper’s list.


There are six floors to explore and each is crammed full of stuff so make sure you have lots of energy for shopping. The ground floor has all the newest characters, seasonal goods, silly crazes and lots of fun souvenirs so great for gifts. I picked up some cute fridge magnets and was sorely tempted by a Pom Pom Purin ice cream maker. They also had a super cute Kumamon coin bank!


Downstairs you’ll find all the popular kawaii characters from Sanrio, San-X, Ghibli, Disney and more, plus some less familiar ones. I love these Atalier Toyoko plush and ended up going back again the next week to get the cactus!

Bunny dessert gashapon

Upstairs are floors for anime characters, models/figurines, dolls, games and more so make sure to explore. I was pleased to see quite big displays for characters like Powerpuff Girls that aren’t easy to find elsewhere. There are also gashapon machines dotted around the floors and lots at the entrance. For the best gashapon, carry on round the corner towards Ueno Park and you’ll find three huge rows of them outside Yodobashi Camera.

Gashapon in Ueno

How to get there

Yamashiroya is really easy to get to as it’s directly opposite Ueno station’s main entrance. The station is a major interchange for JR and subway so you’re bound to pass through it at some point. Ueno is well worth exploring with the park, zoo and museums plus Ameyoko market and Kappabashi, the restaurant supply street where you can buy fake wax food.

Last updated: 18 September 2016

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Hello! I’m Marceline Smith, the designer and owner of Asking For Trouble. I create illustrated stationery, accessories and gifts using my cute characters inspired by Japanese kawaii. This is my business and personal blog where I write about my creative doings, inspirations, travels, Japan trips and daily life. Read more »

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