asking for trouble

Why You Should Stay On – Or Join! – My Mailing List

You’re probably sick of the initials GDPR as businesses scramble to get ready for new EU data protection regulations coming into force next week. More data protection can only be a good thing (as the recent Facebook scandal proves) but one of the most tedious parts is getting mailing list subscribers to reconfirm their subscription. I know it sucks but I would really appreciate you rejoining – or joining! – my mailing list, and here’s why you should.

GDPR padlock - copyright Marceline Smith

Exclusive discounts

If you’re a subscriber, you’ll know that most of my newsletters include a discount code or offer that I don’t share anywhere else. As a reward for resubscribers, and new subscribers, I’ll be including two discounts in my June newsletter, for 24 hours only: a 75% discount for my Japan guides and zines and 15% off everything in my shop!

Freebies and printables

My mailing list is getting an exclusive printable calendar bookmark for every month of the year. If you don’t update your subscription, you’ll miss out on July-December. I’m also including a free set of mobile and desktop wallpapers in June’s newsletter. I will share this with everyone eventually but you’ll get them first.

free printable calendar bookmark


Early access to sales

At big sale times like Black Friday, I send out a special email to my mailing list, either with an exclusive code or with early access to my sale page. You can grab the good stuff before everyone else even knows about it.

My next surprise box

The majority of both my previous surprise boxes sold to my mailing list subscribers who got early access. I’m currently planning the next one, which will include exclusive items featuring my most popular characters from the 100 Day Project. Don’t miss out!

10 year anniversary surprise box

Sneak peeks

I don’t do this enough, but I plan to show more upcoming products and character designs to my mailing list first before I share them on social media. Be the first the know!

General news and links

Social media moves so fast that it can be easy to miss things. My newsletters also include new products, upcoming events and links to recent blog posts so you can catch up.

Sound good?

Check your inbox (and spam folder) for the email I sent out today which includes a link where you can update your details and agree to how I can use your data (to send you monthly emails and that’s all!). If you can’t find the email, you can update your subscription from the link at the bottom of any of my previous newsletters, or get in touch and I’ll sort it personally. If you’re not already subscribed, sign up here.

PS. I’ve heard this a lot but companies asking you to resubscribe were not necessarily misusing your data. It’s that we need to prove you knew what you were signing up for or risk a fine. My mailing list is 9 years old and it’s impossible to check what information people were given when they joined. Please don’t punish small businesses for doing the right thing, thank you!


Hello! I’m Marceline Smith, the designer and owner of Asking For Trouble. I create illustrated stationery, accessories and gifts using my cute characters inspired by Japanese kawaii. This is my business and personal blog where I write about my creative doings, inspirations, travels, Japan trips and daily life. Read more »

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All text, photos and illustrations are © Marceline Smith 2007-2024 unless credited otherwise. You may repost my images with full credit and link. However, do not reproduce full posts without my permission or use my images or writing for commercial purposes. Thank you!


All opinions are my own and I am not compensated or sponsored for writing about any products or services featured unless stated in the post. Links to shops and websites may be affiliate links – I receive a small commission from your orders at no cost to you, which helps me fund this site. I do not accept advertising.